Tecovas, the renowned western boot brand, and 818 Tequila, founded by celebrity Kendall Jenner, partnered to create an exclusive, limited edition collection that brought together the charm of western boots with the allure of premium tequila. It featured a boot and bottle bundle and was marketed through a pop-up experience. The collaboration aimed to create a unique, memorable, and mutually beneficial partnership that captured the essence of both brands while driving business growth and brand recognition.

Tecovas and 818 Tequila have points of overlap that make them complementary. Kendall Jenner has often embraced a country and cowgirl aesthetic in her fashion choices and branding for 818. Moreover, both brands align in values and product promise. Their products are rich in heritage and quality, catering to consumers who appreciate luxury. Lastly, the celebrity endorsement by Jenner will expand the audience further and generate buzz for the collab.